https://stephaniefranke.com stephaniefranke Thu, 21 Nov 2024 14:33:33 +0000 https://stephaniefranke.com en https://stephaniefranke.com/Home Tue, 08 Sep 2020 17:50:44 +0000 stephaniefranke https://stephaniefranke.com/Home https://stephaniefranke.com/ALYGLO-launch Thu, 21 Nov 2024 14:33:33 +0000 stephaniefranke https://stephaniefranke.com/ALYGLO-launch ALYGLO launch With the burden of constant infections from primary immunodeficiency (PI),&nbsp;patients often disconnect from the people, places, and hobbies they care&nbsp;about most.&nbsp;For providers, prescribing immunoglobulin (IG) treatment offers a tried-and-true&nbsp;solution. The introduction of ALYGLO™ brings the proven protection patients need to get back to the things that make them shine. And with extra purification that removes &gt;99% of coagulation factor XIa (FXIa), a plasma-based contaminant linked to intravenous immmunoglobulin (IVIG)-related thromboembolic events, ALYGLO provides a clean IVIG option to the PI community.&nbsp; Less sick time. More you time. IT’S GLO TIME. <img width="2438" height="3150" width_o="2438" height_o="3150" data-src="https://freight.cargo.site/t/original/i/8e16729011905664ec5095311d79826ff560cb3c56a2657c481b73f0978d2cbb/FDA-AFD-ALY-C-0027-Alyglo-Launch-Journal-Ad-Patient-SINGLE-PAGE_Page_1.jpg" data-mid="222190505" border="0" src="https://freight.cargo.site/w/1000/i/8e16729011905664ec5095311d79826ff560cb3c56a2657c481b73f0978d2cbb/FDA-AFD-ALY-C-0027-Alyglo-Launch-Journal-Ad-Patient-SINGLE-PAGE_Page_1.jpg" /> <img width="3325" height="4317" width_o="3325" height_o="4317" data-src="https://freight.cargo.site/t/original/i/4ff43c3005c7626104a822e10c262e2c70ccf97fa667fba5efc8093aa95b080c/FDA-AFD-ALY-C-0028-Alyglo-Launch-Journal-Ad-HCP-SINGLE-PAGE_Page_1.jpg" data-mid="222190548" border="0" src="https://freight.cargo.site/w/1000/i/4ff43c3005c7626104a822e10c262e2c70ccf97fa667fba5efc8093aa95b080c/FDA-AFD-ALY-C-0028-Alyglo-Launch-Journal-Ad-HCP-SINGLE-PAGE_Page_1.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f5f6fbe583cec32ce3e6f7cf6330d071cf5d81c6a2000216977919ed2ddf8178/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_1.jpg" data-mid="222190682" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/f5f6fbe583cec32ce3e6f7cf6330d071cf5d81c6a2000216977919ed2ddf8178/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_1.jpg" /><img width="6103" height="3949" width_o="6103" height_o="3949" data-src="https://freight.cargo.site/t/original/i/af8b57707fe8b5bf19417b66df0bd97187e063252bee787d11e6ae40f7398df0/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_2.jpg" data-mid="222190683" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/af8b57707fe8b5bf19417b66df0bd97187e063252bee787d11e6ae40f7398df0/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_2.jpg" /> <img width="3060" height="1980" width_o="3060" height_o="1980" data-src="https://freight.cargo.site/t/original/i/4551b6ea05cdad31d495148ae78a83da0a9e9ef69dc462005c25e69c379d1cd1/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_3.jpg" data-mid="222190684" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/4551b6ea05cdad31d495148ae78a83da0a9e9ef69dc462005c25e69c379d1cd1/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_3.jpg" /><img width="3060" height="1980" width_o="3060" height_o="1980" data-src="https://freight.cargo.site/t/original/i/a8083baa8cdc4394e20f8f10c057af342398917cf017eb7b80ad4cf84e4d1a75/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_4.jpg" data-mid="222190685" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a8083baa8cdc4394e20f8f10c057af342398917cf017eb7b80ad4cf84e4d1a75/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_4.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/333e7edfbd5ee4cb811d6d143fed102e9437613415321ec5c0c8f13a279d0e29/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_5.jpg" data-mid="222190686" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/333e7edfbd5ee4cb811d6d143fed102e9437613415321ec5c0c8f13a279d0e29/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_5.jpg" /><img width="2576" height="3323" width_o="2576" height_o="3323" data-src="https://freight.cargo.site/t/original/i/4bc306b0f194c1ca601e8268b572b17e75980ad723d2cf0385211fb6140ace2a/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_7.jpg" data-mid="222190688" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/4bc306b0f194c1ca601e8268b572b17e75980ad723d2cf0385211fb6140ace2a/FDA-AFD-ALY-C-0023-Alyglo-Sales-Aid_Page_7.jpg" /> https://www.alyglo.com/ https://www.hcp.alyglo.com https://stephaniefranke.com/Lemonaid-Health Mon, 04 Nov 2024 14:25:15 +0000 stephaniefranke https://stephaniefranke.com/Lemonaid-Health Lemonaid Health Weight Loss&nbsp; The use of GLP-1 drugs has created a lot of excitement in the weight loss category. People who’ve tried everything now have an effective new option, and they’re ready to get going. The problem is that getting a doctor appointment takes time, insurance approvals take time, and people just don’t have time to waste. Lemonaid Health (a telehealth service provided by 23 &amp; Me) saw an opportunity to provide faster access to such treatments through inexpensive telehealth consultations without the need for insurance.&nbsp; Less weight. Less wait.&nbsp; <img width="340" height="736" width_o="340" height_o="736" data-src="https://freight.cargo.site/t/original/i/120c2b0097f4a3d649e5c9381741313fc308cf688c8e27095a2e66688ec22dd4/-Meta-7.jpg" data-mid="221213092" border="0" src="https://freight.cargo.site/w/340/i/120c2b0097f4a3d649e5c9381741313fc308cf688c8e27095a2e66688ec22dd4/-Meta-7.jpg" /><img width="340" height="736" width_o="340" height_o="736" data-src="https://freight.cargo.site/t/original/i/0ad31c161680217cb29376f649face94b424415db23e275333d05f2382d5037f/-Meta-5.jpg" data-mid="221213086" border="0" src="https://freight.cargo.site/w/340/i/0ad31c161680217cb29376f649face94b424415db23e275333d05f2382d5037f/-Meta-5.jpg" /><img width="340" height="736" width_o="340" height_o="736" data-src="https://freight.cargo.site/t/original/i/4d7f1dc046bffea9473c4976d31377465ef4242a1928287ad673876727237e77/-Meta-6.jpg" data-mid="221213089" border="0" src="https://freight.cargo.site/w/340/i/4d7f1dc046bffea9473c4976d31377465ef4242a1928287ad673876727237e77/-Meta-6.jpg" /><img width="340" height="736" width_o="340" height_o="736" data-src="https://freight.cargo.site/t/original/i/686ce8b8fcab6790d63b44673daa91f7b95a1fd29371727549848768ed02c4f8/-Meta-4.jpg" data-mid="221213082" border="0" src="https://freight.cargo.site/w/340/i/686ce8b8fcab6790d63b44673daa91f7b95a1fd29371727549848768ed02c4f8/-Meta-4.jpg" /> <img width="336" height="728" width_o="336" height_o="728" data-src="https://freight.cargo.site/t/original/i/e905e37282d599ba980c35fe580b0ea1f143f540ed58195f229f3ab4cf021959/-Meta-1.jpg" data-mid="221213073" border="0" src="https://freight.cargo.site/w/336/i/e905e37282d599ba980c35fe580b0ea1f143f540ed58195f229f3ab4cf021959/-Meta-1.jpg" /><img width="336" height="728" width_o="336" height_o="728" data-src="https://freight.cargo.site/t/original/i/d3987027680f6262e29bce032e105d9a35fa52421f652c35965f1a52f83340bd/-Meta-2.jpg" data-mid="221213076" border="0" src="https://freight.cargo.site/w/336/i/d3987027680f6262e29bce032e105d9a35fa52421f652c35965f1a52f83340bd/-Meta-2.jpg" /><img width="336" height="728" width_o="336" height_o="728" data-src="https://freight.cargo.site/t/original/i/3bb6c1e2db3f13cf738963eb9a9da97958469f094a7210e72c8935e83395bcac/-Meta-3.jpg" data-mid="221213079" border="0" src="https://freight.cargo.site/w/336/i/3bb6c1e2db3f13cf738963eb9a9da97958469f094a7210e72c8935e83395bcac/-Meta-3.jpg" /><img width="334" height="723" width_o="334" height_o="723" data-src="https://freight.cargo.site/t/original/i/ed4d40d6fba7a28244ef755d09e19efee418485bc375d67a45916cb456362b1a/-Meta.jpg" data-mid="221213107" border="0" src="https://freight.cargo.site/w/334/i/ed4d40d6fba7a28244ef755d09e19efee418485bc375d67a45916cb456362b1a/-Meta.jpg" /> https://stephaniefranke.com/Hospital-Corporation-of-America Mon, 02 Nov 2020 15:53:01 +0000 stephaniefranke https://stephaniefranke.com/Hospital-Corporation-of-America HCA Healthcare HCA is the largest network of hospitals in North America, but yet they are known largely by their regional brands versus their national presence. However, what they are able to achieve as a result of their scale is impressive. This digital campaign was designed to help bolster their national reputation as a larger entity by telling their amazing stories inside the medical industry. This campaign would lay the groundwork for a unifying re-branding rollout starting in the next year. &nbsp; <img width="1330" height="3526" width_o="1330" height_o="3526" data-src="https://freight.cargo.site/t/original/i/9f5557867a9a78ace898d49918d3a86c4a2a30ce84375a650cd8fe0397882f3e/HCA-CORE-and-STORY-CLNA-r04_Page_1.png" data-mid="87419904" border="0" src="https://freight.cargo.site/w/1000/i/9f5557867a9a78ace898d49918d3a86c4a2a30ce84375a650cd8fe0397882f3e/HCA-CORE-and-STORY-CLNA-r04_Page_1.png" /> <img width="1330" height="3515" width_o="1330" height_o="3515" data-src="https://freight.cargo.site/t/original/i/7c22686e94bd9a8609fdc2938057a9d70e57d732da58b86ee1e97953c7781acf/HCA-CORE-and-STORY-CLNA-r04_Page_5.png" data-mid="87419966" border="0" src="https://freight.cargo.site/w/1000/i/7c22686e94bd9a8609fdc2938057a9d70e57d732da58b86ee1e97953c7781acf/HCA-CORE-and-STORY-CLNA-r04_Page_5.png" /> <img width="333" height="499" width_o="333" height_o="499" data-src="https://freight.cargo.site/t/original/i/92564fdd809e1bf2e46024ec0b3e18df0efd4f167a444e5f61a245dd7aed225c/HCAbanner5.png" data-mid="87403330" border="0" src="https://freight.cargo.site/w/333/i/92564fdd809e1bf2e46024ec0b3e18df0efd4f167a444e5f61a245dd7aed225c/HCAbanner5.png" /> <img width="331" height="499" width_o="331" height_o="499" data-src="https://freight.cargo.site/t/original/i/8eef76c3be003105aa86aac77bdc31de19821c2584997cf70cb09c51f9004786/HCAbanner3.png" data-mid="87403328" border="0" src="https://freight.cargo.site/w/331/i/8eef76c3be003105aa86aac77bdc31de19821c2584997cf70cb09c51f9004786/HCAbanner3.png" /> <img width="333" height="499" width_o="333" height_o="499" data-src="https://freight.cargo.site/t/original/i/a434a23a975761b95cac07829efec9e9eeda4b9e4aa4924db40f388bbda9642f/HCAbanner1.png" data-mid="87403326" border="0" src="https://freight.cargo.site/w/333/i/a434a23a975761b95cac07829efec9e9eeda4b9e4aa4924db40f388bbda9642f/HCAbanner1.png" /><img width="333" height="499" width_o="333" height_o="499" data-src="https://freight.cargo.site/t/original/i/4b8d4b415976ed955a323454802039d919de92d045d73980740ef77210c58c46/HCAbanner2.png" data-mid="87403327" border="0" src="https://freight.cargo.site/w/333/i/4b8d4b415976ed955a323454802039d919de92d045d73980740ef77210c58c46/HCAbanner2.png" /> <img width="520" height="791" width_o="520" height_o="791" data-src="https://freight.cargo.site/t/original/i/558150eee7d5cfa211dfedc48e1ddb321516394a3c7ce5cf0c366b7a9c88a93e/HCAsocial2.png" data-mid="87403343" border="0" src="https://freight.cargo.site/w/520/i/558150eee7d5cfa211dfedc48e1ddb321516394a3c7ce5cf0c366b7a9c88a93e/HCAsocial2.png" /><img width="456" height="716" width_o="456" height_o="716" data-src="https://freight.cargo.site/t/original/i/552e152206ec0f9f981c3cb0321dd2385f9a6d099cd40c2fd0b9ddda989e8efb/HCAsocial1.png" data-mid="87403342" border="0" src="https://freight.cargo.site/w/456/i/552e152206ec0f9f981c3cb0321dd2385f9a6d099cd40c2fd0b9ddda989e8efb/HCAsocial1.png" /><img width="602" height="668" width_o="602" height_o="668" data-src="https://freight.cargo.site/t/original/i/670b24de384f9f8e80d70154db5402500c53dbabe5fbf8c48f318c3091c98370/HCAsocial3.png" data-mid="87403344" border="0" src="https://freight.cargo.site/w/602/i/670b24de384f9f8e80d70154db5402500c53dbabe5fbf8c48f318c3091c98370/HCAsocial3.png" /> <img width="1664" height="1031" width_o="1664" height_o="1031" data-src="https://freight.cargo.site/t/original/i/d2fc5eff2082ba51feecb5e43e2b4c630210577c98fbbec6809272c5fa164493/HCAtext1.png" data-mid="87414069" border="0" src="https://freight.cargo.site/w/1000/i/d2fc5eff2082ba51feecb5e43e2b4c630210577c98fbbec6809272c5fa164493/HCAtext1.png" /> At the onset of COVID-19 HCA engaged us to help craft their message to employees and the public. We created a series of messages, including two full page open letters, which were published in local papers around the country.&nbsp; <img width="3000" height="5991" width_o="3000" height_o="5991" data-src="https://freight.cargo.site/t/original/i/ae7c42da092fc52e6bdd8d426fba180126f7b7af8eaf771b0e831cd94cce4daf/HCA_Full-Page-Ad.png" data-mid="87417971" border="0" src="https://freight.cargo.site/w/1000/i/ae7c42da092fc52e6bdd8d426fba180126f7b7af8eaf771b0e831cd94cce4daf/HCA_Full-Page-Ad.png" /> <img width="3000" height="5991" width_o="3000" height_o="5991" data-src="https://freight.cargo.site/t/original/i/78862c1cdd77bf0c8f7526d6bcadf62757c6556fe5415d69b161edb6c71651d7/HCA_Thanks_Newsprint_Opts_Page_01.png" data-mid="87418194" border="0" src="https://freight.cargo.site/w/1000/i/78862c1cdd77bf0c8f7526d6bcadf62757c6556fe5415d69b161edb6c71651d7/HCA_Thanks_Newsprint_Opts_Page_01.png" /> https://www.facebook.com/160294607363135/videos/3385441411511759<img width="1236" height="698" width_o="1236" height_o="698" data-src="https://freight.cargo.site/t/original/i/3ec2cecff611fccd20f17b5ef41461a68d4d83758b624f0c7d3fddd3e2ea80ce/Screen-Shot-2020-11-02-at-9.44.00-AM.png" data-mid="87404126" border="0" src="https://freight.cargo.site/w/1000/i/3ec2cecff611fccd20f17b5ef41461a68d4d83758b624f0c7d3fddd3e2ea80ce/Screen-Shot-2020-11-02-at-9.44.00-AM.png" /> https://stephaniefranke.com/The-KnowNo-Project Fri, 14 Oct 2016 14:47:26 +0000 stephaniefranke https://stephaniefranke.com/The-KnowNo-Project The KnowNo Project KnowNo.us is a social awareness project created to clear up the gray area around sexual consent. Starting with a street performance and subsequent video leading to a simple online quiz that defines consent, the campaign delivers an important message to students, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of consent undeniably clear. The video is scored to the music, "Til it Happens to You” with permission graciously granted by Lady Gaga and Dianne Warren. In less than a month, the KnowNo project had been featured in more than media articles and blogs around the world. &nbsp;Video views hit more than 700,000 in less than a month, and quiz completions span the globe. Within a year, the project tallied over 19 million in social media impressions, and another 20 million impressions in PR exposure. The greatest tribute to the power of this idea: supporters have staged their own events in its likeness. <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/084d970077e89ca36b9a6137d21c758620f747d542d7fde970fcc6037aac3f51/KnowNo1.jpeg" data-mid="82124661" border="0" src="https://freight.cargo.site/w/1000/i/084d970077e89ca36b9a6137d21c758620f747d542d7fde970fcc6037aac3f51/KnowNo1.jpeg" /> <img width="1180" height="750" width_o="1180" height_o="750" data-src="https://freight.cargo.site/t/original/i/4c21e86b2ca69cd4fd65c8c815a6090ea62917590f5081c8f45c3ad27e95415b/KnowNo.jpg" data-mid="82124655" border="0" src="https://freight.cargo.site/w/1000/i/4c21e86b2ca69cd4fd65c8c815a6090ea62917590f5081c8f45c3ad27e95415b/KnowNo.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e93817549b36dd5c02c7e5a43cdfda3cb10e5bf466f7fdb00386dd26f97cb92e/KnowNoBTS1.jpeg" data-mid="82124656" border="0" src="https://freight.cargo.site/w/750/i/e93817549b36dd5c02c7e5a43cdfda3cb10e5bf466f7fdb00386dd26f97cb92e/KnowNoBTS1.jpeg" /> <img width="3366" height="2220" width_o="3366" height_o="2220" data-src="https://freight.cargo.site/t/original/i/1ad0258f38c18bf08a5e2de56664ead7d48190caf86088974d7d4149b84a1941/IMG_9241.JPG" data-mid="82124658" border="0" src="https://freight.cargo.site/w/1000/i/1ad0258f38c18bf08a5e2de56664ead7d48190caf86088974d7d4149b84a1941/IMG_9241.JPG" /> <img width="2560" height="1920" width_o="2560" height_o="1920" data-src="https://freight.cargo.site/t/original/i/77c6a7da124b1ecc4c26a969572f7e04fc0f3016ef56f77556f3e32eb365a344/IMG_9232.JPG" data-mid="82124659" border="0" src="https://freight.cargo.site/w/1000/i/77c6a7da124b1ecc4c26a969572f7e04fc0f3016ef56f77556f3e32eb365a344/IMG_9232.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/ea4cd51860f37f372758c35eaa73da00d5f6eba3257e9fbdc2830274d9840812/IMG_9261.JPG" data-mid="82124660" border="0" src="https://freight.cargo.site/w/1000/i/ea4cd51860f37f372758c35eaa73da00d5f6eba3257e9fbdc2830274d9840812/IMG_9261.JPG" /> <img width="750" height="1038" width_o="750" height_o="1038" data-src="https://freight.cargo.site/t/original/i/46e0efb734d08c318975168e4c8fef970fe02a81122034d6cb89761a6e02236e/KnowNo-social.png" data-mid="82124665" border="0" src="https://freight.cargo.site/w/750/i/46e0efb734d08c318975168e4c8fef970fe02a81122034d6cb89761a6e02236e/KnowNo-social.png" /> <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/abdbed07c4d75ca4b947a84bf9c08a30182e3e1d41987d38b2cc781b1670e8b7/1489031870953.png" data-mid="82124662" border="0" src="https://freight.cargo.site/w/320/i/abdbed07c4d75ca4b947a84bf9c08a30182e3e1d41987d38b2cc781b1670e8b7/1489031870953.png" /> <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/236b23abb2d683a68c13ee532c7e247092af6b93c9732a300204e019dfc6988e/1489031890276.png" data-mid="82124663" border="0" src="https://freight.cargo.site/w/320/i/236b23abb2d683a68c13ee532c7e247092af6b93c9732a300204e019dfc6988e/1489031890276.png" /> <img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/4199c2e485b92f111264b10a9cc0be16d17f1197916bb1ab51ff2e49c144ecad/1484084181594.gif" data-mid="82124664" border="0" src="https://freight.cargo.site/w/1000/i/4199c2e485b92f111264b10a9cc0be16d17f1197916bb1ab51ff2e49c144ecad/1484084181594.gif" /> https://stephaniefranke.com/Novavax Wed, 01 Mar 2023 21:12:36 +0000 stephaniefranke https://stephaniefranke.com/Novavax Novavax Branding &amp; Recruitment Novavax is a biotech company focused solely on vaccines that fight infectious diseases. Though they have been around for more than a decade in vaccine research and development, they are now marketing and distributing vaccines as well. As they became a public-facing brand, our role was to help bolster their reputation among investors and the public. We updated and enhanced their branding design elements, fine-tuned their voice and updated their corporate website to reflect their new branding. We also launched a robust recruitment campaingn to help fill their 1,500 new roles across the globe. <img width="2796" height="1740" width_o="2796" height_o="1740" data-src="https://freight.cargo.site/t/original/i/edee159b7f6c0d7b581bc2f211533c62ebeb3ca9aba3403a14c5b71c5d94517d/Screenshot-2023-08-07-at-1.52.18-PM.png" data-mid="187278998" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/edee159b7f6c0d7b581bc2f211533c62ebeb3ca9aba3403a14c5b71c5d94517d/Screenshot-2023-08-07-at-1.52.18-PM.png" /><img width="2642" height="1708" width_o="2642" height_o="1708" data-src="https://freight.cargo.site/t/original/i/3345151096eda56764bb8d31f44e7785a2a89a55c1e89f25f648da45d8f293e6/Screenshot-2023-08-15-at-2.35.38-PM.png" data-mid="188024081" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/3345151096eda56764bb8d31f44e7785a2a89a55c1e89f25f648da45d8f293e6/Screenshot-2023-08-15-at-2.35.38-PM.png" /><img width="2758" height="1732" width_o="2758" height_o="1732" data-src="https://freight.cargo.site/t/original/i/d26852c361d0dd07a59b7838493c5918920ba8c791e492b12e1023d11c5106b6/Screenshot-2023-08-15-at-2.33.29-PM.png" data-mid="188024076" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/d26852c361d0dd07a59b7838493c5918920ba8c791e492b12e1023d11c5106b6/Screenshot-2023-08-15-at-2.33.29-PM.png" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/ad0816f2a5b0c8c904a9e66189dcb479ef141d6cf24ee64e5269a59a1900ef46/Novavax_Hype_Video_540x540.gif" data-mid="170212679" border="0" src="https://freight.cargo.site/w/540/i/ad0816f2a5b0c8c904a9e66189dcb479ef141d6cf24ee64e5269a59a1900ef46/Novavax_Hype_Video_540x540.gif" /> <img width="972" height="1336" width_o="972" height_o="1336" data-src="https://freight.cargo.site/t/original/i/3cc104cf3d5214776e2d0c046dd026c5701e60d001d15025ec57b9e8c4d7fea0/Screenshot-2023-08-07-at-2.03.37-PM.png" data-mid="187280795" border="0" src="https://freight.cargo.site/w/972/i/3cc104cf3d5214776e2d0c046dd026c5701e60d001d15025ec57b9e8c4d7fea0/Screenshot-2023-08-07-at-2.03.37-PM.png" /> <img width="978" height="984" width_o="978" height_o="984" data-src="https://freight.cargo.site/t/original/i/0d7fcac5a1041e174d1c1da8ff8dc1ce2d9b2e42ffffe479fb22ac741203e104/Screenshot-2023-08-07-at-2.04.58-PM.png" data-mid="187280797" border="0" src="https://freight.cargo.site/w/978/i/0d7fcac5a1041e174d1c1da8ff8dc1ce2d9b2e42ffffe479fb22ac741203e104/Screenshot-2023-08-07-at-2.04.58-PM.png" /> <img width="914" height="1188" width_o="914" height_o="1188" data-src="https://freight.cargo.site/t/original/i/01561eb507ccbdd433c4e5b0d03ab4fbb80437e29b2d34ecb853b1f1b4888bc3/Screenshot-2023-08-07-at-2.11.44-PM.png" data-mid="187281202" border="0" src="https://freight.cargo.site/w/914/i/01561eb507ccbdd433c4e5b0d03ab4fbb80437e29b2d34ecb853b1f1b4888bc3/Screenshot-2023-08-07-at-2.11.44-PM.png" /> <img width="978" height="1244" width_o="978" height_o="1244" data-src="https://freight.cargo.site/t/original/i/b4aac24ad98b4ef60e449b708eccf58d2aa9b391fdb879c43a87a813efc14bc2/Screenshot-2023-08-07-at-2.04.17-PM.png" data-mid="187280796" border="0" src="https://freight.cargo.site/w/978/i/b4aac24ad98b4ef60e449b708eccf58d2aa9b391fdb879c43a87a813efc14bc2/Screenshot-2023-08-07-at-2.04.17-PM.png" /> https://stephaniefranke.com/RINVOQ-RA-Launch Tue, 05 Nov 2024 12:06:15 +0000 stephaniefranke https://stephaniefranke.com/RINVOQ-RA-Launch RINVOQ RA Launch Patients with RA have come to expect “good enough” relief from treatment, and so have doctors. This launch brand was designed with the archetype of “outlaw” to shake up some of that complacency, and show that there’s an entirely new level of efficacy for these people. Developing the brand and the campaign to launch this drug was my biggest experiences in pharma so far. More than 120 concepts were presented before this campaign was selected and it was put through rigorous testing before it saw the light of day. In the end, it’s beauty and attitude truly did defy expectations in the pharma world. <img width="2624" height="1466" width_o="2624" height_o="1466" data-src="https://freight.cargo.site/t/original/i/6bcf8c3dc5c4f44c6088f0ec2a8f1794a31ab56454d6123045a425536a2e693e/Screen-Shot-2020-10-22-at-8.38.55-PM.png" data-mid="221214828" border="0" src="https://freight.cargo.site/w/1000/i/6bcf8c3dc5c4f44c6088f0ec2a8f1794a31ab56454d6123045a425536a2e693e/Screen-Shot-2020-10-22-at-8.38.55-PM.png" /><img width="2632" height="1478" width_o="2632" height_o="1478" data-src="https://freight.cargo.site/t/original/i/f4fb4f2624e59add0aad69f7e2883b5eec3007bf610f5410d1bb9e761929887c/Screen-Shot-2020-10-22-at-8.39.13-PM.png" data-mid="221214829" border="0" src="https://freight.cargo.site/w/1000/i/f4fb4f2624e59add0aad69f7e2883b5eec3007bf610f5410d1bb9e761929887c/Screen-Shot-2020-10-22-at-8.39.13-PM.png" /><img width="2632" height="1482" width_o="2632" height_o="1482" data-src="https://freight.cargo.site/t/original/i/d11ad158d4bb4aa4d2db2d66ebbf400bfaa2436a52221fd9753d9e55059f2d9a/Screen-Shot-2020-10-22-at-8.39.28-PM.png" data-mid="221214831" border="0" src="https://freight.cargo.site/w/1000/i/d11ad158d4bb4aa4d2db2d66ebbf400bfaa2436a52221fd9753d9e55059f2d9a/Screen-Shot-2020-10-22-at-8.39.28-PM.png" /><img width="2468" height="1298" width_o="2468" height_o="1298" data-src="https://freight.cargo.site/t/original/i/a55eef92d176123fa531be319e83ec6c4fac4604351b6f26b3cc946b98c21773/Screen-Shot-2020-10-22-at-8.40.31-PM.png" data-mid="221215150" border="0" src="https://freight.cargo.site/w/1000/i/a55eef92d176123fa531be319e83ec6c4fac4604351b6f26b3cc946b98c21773/Screen-Shot-2020-10-22-at-8.40.31-PM.png" /><img width="2634" height="1482" width_o="2634" height_o="1482" data-src="https://freight.cargo.site/t/original/i/5e309e6bf6f23e3460484bbefd66681d78e5351db80af927f15975117af85cfc/Screen-Shot-2020-10-22-at-8.39.39-PM.png" data-mid="221215180" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/5e309e6bf6f23e3460484bbefd66681d78e5351db80af927f15975117af85cfc/Screen-Shot-2020-10-22-at-8.39.39-PM.png" /> <img width="2634" height="1482" width_o="2634" height_o="1482" data-src="https://freight.cargo.site/t/original/i/f2c606cf44e85bac0a3213e252b67c9536748be0075fcf855d60ffcb5093da78/Screen-Shot-2020-10-22-at-8.39.39-PM.png" data-mid="221214843" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/f2c606cf44e85bac0a3213e252b67c9536748be0075fcf855d60ffcb5093da78/Screen-Shot-2020-10-22-at-8.39.39-PM.png" /> <img width="2636" height="1480" width_o="2636" height_o="1480" data-src="https://freight.cargo.site/t/original/i/4fc524b8d9b150f0e1a70adbb519f1f56e45ec83f3f8752a30f89ebb31cb2dbd/Screen-Shot-2020-10-22-at-8.39.49-PM.png" data-mid="221214865" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/4fc524b8d9b150f0e1a70adbb519f1f56e45ec83f3f8752a30f89ebb31cb2dbd/Screen-Shot-2020-10-22-at-8.39.49-PM.png" /><img width="2640" height="1484" width_o="2640" height_o="1484" data-src="https://freight.cargo.site/t/original/i/2ec42f472d880c9671534ef54048304e10ccf38b6be4284ccfd88ee7ccad3ef9/Screen-Shot-2020-10-22-at-8.39.56-PM.png" data-mid="221214888" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/2ec42f472d880c9671534ef54048304e10ccf38b6be4284ccfd88ee7ccad3ef9/Screen-Shot-2020-10-22-at-8.39.56-PM.png" /><img width="2616" height="1470" width_o="2616" height_o="1470" data-src="https://freight.cargo.site/t/original/i/0b68e3582290a486b435fb48fd8db1e17b5566bd1f04152103f2b813ae0c024e/Screen-Shot-2020-10-22-at-8.40.09-PM.png" data-mid="221214896" border="0" src="https://freight.cargo.site/w/1000/i/0b68e3582290a486b435fb48fd8db1e17b5566bd1f04152103f2b813ae0c024e/Screen-Shot-2020-10-22-at-8.40.09-PM.png" /> https://stephaniefranke.com/Arexvy Tue, 05 Nov 2024 22:15:46 +0000 stephaniefranke https://stephaniefranke.com/Arexvy AREXVY&nbsp; GSK was first to market with a new vaccine for RSV specifically targeted at people over 65. My concept, “Boomers”, was chosen for the branded campaign to launch this product. It depicts a generation of fighters who are anything but defenseless, blocking out the virus with protection from Arexvy. The following are some of the ideas my partner and I created. The produced work evolved, but still holds true to the original idea.&nbsp; <img width="2000" height="1283" width_o="2000" height_o="1283" data-src="https://freight.cargo.site/t/original/i/bc569aa4567743e9b0f33bd257fd168511bd387f86217f1dcfd0c2d23dea7190/RSV_branded_consumer_1.24.2316_Page_07.png" data-mid="221244867" border="0" src="https://freight.cargo.site/w/1000/i/bc569aa4567743e9b0f33bd257fd168511bd387f86217f1dcfd0c2d23dea7190/RSV_branded_consumer_1.24.2316_Page_07.png" /><img width="2000" height="1283" width_o="2000" height_o="1283" data-src="https://freight.cargo.site/t/original/i/e3a410c03f631bd299bc062762eac4e68f2146b3968f12bda06b90ded6f1ac30/RSV_branded_consumer_1.24.2316_Page_08.png" data-mid="221244869" border="0" src="https://freight.cargo.site/w/1000/i/e3a410c03f631bd299bc062762eac4e68f2146b3968f12bda06b90ded6f1ac30/RSV_branded_consumer_1.24.2316_Page_08.png" /> Pitch Concepts:&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac9e0f2e1c226fbd8b755954a6f33bc3c8d45f592c334201b0d8a67b12fe356f/GSK-RSV-Concepts_v10-1_Page_4.jpg" data-mid="221244872" border="0" src="https://freight.cargo.site/w/1000/i/ac9e0f2e1c226fbd8b755954a6f33bc3c8d45f592c334201b0d8a67b12fe356f/GSK-RSV-Concepts_v10-1_Page_4.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c18f875102d02f37cb1b5a747cd172aead4827d1ab90b4dcda183153a7c1f88/GSK-RSV-Concepts_v10-1_Page_2.jpg" data-mid="221244873" border="0" src="https://freight.cargo.site/w/1000/i/2c18f875102d02f37cb1b5a747cd172aead4827d1ab90b4dcda183153a7c1f88/GSK-RSV-Concepts_v10-1_Page_2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c48d6e4e1151e8f7232b7856f4e88e32d5e9f610c65d696f6a22971ddd775d70/GSK-RSV-Concepts_v10-1_Page_1.jpg" data-mid="221244874" border="0" src="https://freight.cargo.site/w/1000/i/c48d6e4e1151e8f7232b7856f4e88e32d5e9f610c65d696f6a22971ddd775d70/GSK-RSV-Concepts_v10-1_Page_1.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b0af100e9ff383f872e89a84ab89e7f0bac8cc0f3647fd29a3858d18cbaf145/GSK-RSV-Concepts_v10-1_Page_9.jpg" data-mid="221244878" border="0" src="https://freight.cargo.site/w/1000/i/3b0af100e9ff383f872e89a84ab89e7f0bac8cc0f3647fd29a3858d18cbaf145/GSK-RSV-Concepts_v10-1_Page_9.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0c38e54883ef9803f0bf4f7ff658139774a9620d968072a25bc0034e1ab2814/GSK-RSV-YoungerSelves_Additions_1-26_Page_2.jpg" data-mid="221244879" border="0" src="https://freight.cargo.site/w/1000/i/c0c38e54883ef9803f0bf4f7ff658139774a9620d968072a25bc0034e1ab2814/GSK-RSV-YoungerSelves_Additions_1-26_Page_2.jpg" /> https://stephaniefranke.com/Xofluza Tue, 05 Nov 2024 12:33:46 +0000 stephaniefranke https://stephaniefranke.com/Xofluza XOFLUZA HCP Launch Treating the flu used to take require a 5-day regimen, which required faith in patients to follow through. As such, doctors often skip prescribing them. But the launch of Xofluza was a breakthrough. One pill just once, and patients can fight off the flu. The campaign centered around simple headlines and visuals that reiterate the simple, single dose nature of Xofluza. Launched during the COVID-19 pandemic, flu cases were at an all time low. However, the interest the campaign generated was a smashing success. <img width="2086" height="1450" width_o="2086" height_o="1450" data-src="https://freight.cargo.site/t/original/i/f688c5b14488ab85cc887f61de498f8c2c7f2e19f22ca20037dad19994b86c71/Screenshot-2024-11-05-at-6.40.57AM.png" data-mid="221215751" border="0" src="https://freight.cargo.site/w/1000/i/f688c5b14488ab85cc887f61de498f8c2c7f2e19f22ca20037dad19994b86c71/Screenshot-2024-11-05-at-6.40.57AM.png" /><img width="2547" height="1433" width_o="2547" height_o="1433" data-src="https://freight.cargo.site/t/original/i/24cc33be214dd50f5848984e4378d110af76c9fe5a2d3e4c12d30446d572b964/StephanieFrankePharma_Page_07.jpg" data-mid="221215659" border="0" src="https://freight.cargo.site/w/1000/i/24cc33be214dd50f5848984e4378d110af76c9fe5a2d3e4c12d30446d572b964/StephanieFrankePharma_Page_07.jpg" /><img width="2547" height="1433" width_o="2547" height_o="1433" data-src="https://freight.cargo.site/t/original/i/c860ea0c8b50818a67b5550d5d6efc5dd518817a4e4a2912b02b4320a454937c/StephanieFrankePharma_Page_08.jpg" data-mid="221215660" border="0" src="https://freight.cargo.site/w/1000/i/c860ea0c8b50818a67b5550d5d6efc5dd518817a4e4a2912b02b4320a454937c/StephanieFrankePharma_Page_08.jpg" /> https://stephaniefranke.com/Alnylam-AHP Tue, 05 Nov 2024 12:19:08 +0000 stephaniefranke https://stephaniefranke.com/Alnylam-AHP Alnylam AHP Awareness Acute Hepatic Porphyria (AHP) is a rare disease marked by dibiliating abdominal pain and a host of other unrelated symptoms. Many patients spend 15 years of misdiagnosis after misdiagnosis and unnecessary surgeries and treatments before they find answers. The stories are gut wrenching both literally and figuratively. It’s a challenge to get through to doctors about a disease they rarely see among their patients. However, this campaign caught their eye and got them to stop focusing on the complexity and rarity of the disease and start scanning their patient pool for signs and symptoms. <img width="2547" height="1433" width_o="2547" height_o="1433" data-src="https://freight.cargo.site/t/original/i/4dbba807fbdd8b5754206bb0a3d1f7afcda616769a08232d1fa5a706d3c4f55d/StephanieFrankePharma_Page_03.jpg" data-mid="221215255" border="0" src="https://freight.cargo.site/w/1000/i/4dbba807fbdd8b5754206bb0a3d1f7afcda616769a08232d1fa5a706d3c4f55d/StephanieFrankePharma_Page_03.jpg" /><img width="2547" height="1433" width_o="2547" height_o="1433" data-src="https://freight.cargo.site/t/original/i/f6dd3c29a7b68664cc672efe7706d293f6191b879ae2399e48784d0bfb136017/StephanieFrankePharma_Page_04.jpg" data-mid="221215256" border="0" src="https://freight.cargo.site/w/1000/i/f6dd3c29a7b68664cc672efe7706d293f6191b879ae2399e48784d0bfb136017/StephanieFrankePharma_Page_04.jpg" /><img width="2547" height="1433" width_o="2547" height_o="1433" data-src="https://freight.cargo.site/t/original/i/940e453859bb343621c423b15c4fc31286e26d2801976f8296fc90c5d268bb08/StephanieFrankePharma_Page_05.jpg" data-mid="221215257" border="0" src="https://freight.cargo.site/w/1000/i/940e453859bb343621c423b15c4fc31286e26d2801976f8296fc90c5d268bb08/StephanieFrankePharma_Page_05.jpg" /> <img width="2522" height="1652" width_o="2522" height_o="1652" data-src="https://freight.cargo.site/t/original/i/bfa3f7fb45aa4c0aaf9c84cf23ec946d1c5901f8c241f3b75908b58b27e06027/Screenshot-2024-11-05-at-6.22.08AM.png" data-mid="221215355" border="0" src="https://freight.cargo.site/w/1000/i/bfa3f7fb45aa4c0aaf9c84cf23ec946d1c5901f8c241f3b75908b58b27e06027/Screenshot-2024-11-05-at-6.22.08AM.png" />