AREXVY
GSK was first to market with a new vaccine for RSV specifically targeted at people over 65. My concept, “Boomers”, was chosen for the branded campaign to launch this product. It depicts a generation of fighters who are anything but defenseless, blocking out the virus with protection from Arexvy. The following are some of the ideas my partner and I created. The produced work evolved, but still holds true to the original idea.
Pitch Concepts:
