Who I am
• Balanced creative thinker and strategist.
• Strong written and visual storyteller.
• Mentor, team builder, co-conspirator.
• Sincere and passionate presenter.
My Mantras
• Speak softly, but carry a big stick.
• Integrity first. Ego second.
• Big ideas should mean business.
• Never stop learning.
Where I’ve Been & What I’ve Done
Freelance Creative Director | UX Copywriter
Mar 2023 – Present
Clients: Pfizer, Alyglo, GC Biopharma, Panoramic Health, LemonAid Health, CenterWell
Writing and creative directing simultaneously for a variety of ongoing clients. As a freelancer, I’ve helped launch a new treatment in rare disease, a new telehealth offering, and a new wellness app for people living with migraine.
VP Group Creative Director | Razorfish Health
Jun 2017 – Mar 2023
Clients: HCA Healthcare, various pharma brands
Co-led creation of global brand campaigns for 2 of the biggest launches in pharma in 2019. Directed creative for 3 winning new business pitches in 3 years, while contributing breakthrough work on others. Led brand activation planning ideation and presentations. Executed digital/direct campaigns, video content and sales support.
Founder | The Know No Project
July 2016
Co-founded a non-profit and launched with a social experiential campaign that gained global recognition.
Work featured in Ads of the World, Creativity, AdAge, Adweek and pubs around the world.
VP Creative Director | Marc USA
Aug 2012 – Jun 2017
Clients: STA-BIL, 303, DePaul University, Carle Health System, Build-A-Bear Workshop, Payless
Developed storylines and concepts for new business pitches. Guided and wrote integrated brand campaigns, including TV, digital, social and print.
Work featured in Archive magazine, Ads of the World, American Advertising awards.
VP Creative Director | FCBX
Nov 2011 – Aug 2012
Clients: Boeing, Oreo, KFC
Re-branded department into a small, off-shoot agency. Packaged experiential ideas into platform ideas for client buy-in. Created experiential, promo, social, sports-sponsorship programs to support FCB clients.
VP Creative Director | FCB/DRAFTFCB
Jun 2004 – July 2011
Clients: SC Johnson, Homewood Suites, Hampton Inn, MilkPEP, State Farm, Jack Daniel's
Grew the State Farm account from 2.4M to 11M in less than 3 years. Developed integrated campaigns, including promotions, direct mail, DRTV, dynamic signage, retail, CRM, interactive games, websites, OLA and social media.
Awards: CADM Tempos, PRO Awards, DMA Echo, Reggie Awards, Hermes International
Associate Creative Director | DRAFT
Oct 2002 – Jun 2004Clients: USPS, Off the Street Club
Mentored a team of art/copy creatives, teaching them
to stretch creative bounds and deliver results. Crafted insight-driven concepts and bullet-proof rationales for
B-to-B communications: direct mail and digital lead-gen campaigns, and sales support.
Awards: Caples, PRO award, DMA Echo, CADM Tempo, Communicator, Galaxy Interactive
Senior Copywriter | BrannChicago
Oct 2000 – Oct 2002
Clients: Sears Credit, Discover, Horizons for Youth, American Bar Association
Established response-based creative solutions for direct mail, email, website, corporate communications, training materials, incentive contests and POP.
Awards: CADM Tempos
Senior Copywriter | Spiegel
May 2000 – Oct 2000
Wrote fashion copy for catalog, direct mail and print.
Senior Copywriter | Ambrosi
Dec 1996 – May 2000
Clients: Ulta, Jacobson's, Great Indoors, Sak's Inc., RAMA, K•B Toy
Developed creative ideas and wrote copy for retail FSIs, catalogs, CRM programs. Built strong client relationships while managing the creative production. Co-produced fashion photo shoots.
Marketing Manager | Office 1 Superstore
Oct 1994 – Dec 1996
Grew a 14-store retail chain to 34, overseeing all marketing materials. Built a robust, data-driven loyalty and CRM program from the ground up. Directed all agency support and catalog production.
Where It All Began
BA in Marketing Communications/Advertising
Columbia College, Chicago