Girls Inc.
We set out to give a consistent voice to the national affiliates of Girls Inc. and at the same time raise awareness of the issues girls in our country are facing. The facts are startling, and they did just the job we had hoped. The response to the mission video and PSA we created are beyond our dreams, proving that passion and craftsmanship can tell the stories that make a difference.
- Media outlets adopted the cause, donating over 1.1 billion total media impressions among our target (women 35-64 years old) since September 2014.
- Web traffic increased by 38% - the highest number of site visits per month in over two years.
- Anonymous donor increased support by 50%. Girls Inc secured 4 major new corporate partners totaling $2.2 million to date with potential to significantly exceed the goal.
- Tremendous increase in participation from affiliates across the country, primarily attributed to the clear message and vision we crafted for them.
Campaign Press | New York Times | Read full article here on nytimes.com
