HCA Healthcare
HCA is the largest network of hospitals in North America, but yet they are known largely by their regional brands versus their national presence. However, what they are able to achieve as a result of their scale is impressive. This digital campaign was designed to help bolster their national reputation as a larger entity by telling their amazing stories inside the medical industry. This campaign would lay the groundwork for a unifying re-branding rollout starting in the next year.
At the onset of COVID-19 HCA engaged us to help craft their message to employees and the public. We created a series of messages, including two full page open letters, which were published in local papers around the country.
https://www.facebook.com/160294607363135/videos/3385441411511759
