The KnowNo Project
KnowNo.us is a social awareness project created to clear up the gray area around sexual consent. Starting with a street performance and subsequent video leading to a simple online quiz that defines consent, the campaign delivers an important message to students, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of consent undeniably clear. The video is scored to the music, "Til it Happens to You” with permission graciously granted by Lady Gaga and Dianne Warren. In less than a month, the KnowNo project had been featured in more than media articles and blogs around the world. Video views hit more than 700,000 in less than a month, and quiz completions span the globe. Within a year, the project tallied over 19 million in social media impressions, and another 20 million impressions in PR exposure. The greatest tribute to the power of this idea: supporters have staged their own events in its likeness.
