XOFLUZA HCP Launch
Treating the flu used to take require a 5-day regimen, which required faith in patients to follow through. As such, doctors often skip prescribing them. But the launch of Xofluza was a breakthrough. One pill just once, and patients can fight off the flu. The campaign centered around simple headlines and visuals that reiterate the simple, single dose nature of Xofluza. Launched during the COVID-19 pandemic, flu cases were at an all time low. However, the interest the campaign generated was a smashing success.
